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Reputation Matters

We are a communications consultancy that builds and nurtures reputation for Asian businesses and Asia-based companies that are focused on ambitious growth and transformation.

Image by Nahil Naseer

Fresh Perspectives

With ongoing changes around the world in economics, geo-politics, healthcare and more, navigating uncertainty is becoming more challenging.

We help businesses develop a well-considered articulation of your business strategies, vision, values and solutions that is also representative of the unique nuances of today’s operating environment.
We think of ourselves as part of your extended teams, and we challenge ourselves to bring a fresh take on your reputational needs, based on our Asia experience and global perspectives.

Who We Are




[say-lu-oon] adjective, Korean

  1. New; fresh; recently created or is in the process of being invented.

  2. Unprecedented; different from anything that has been done before.

We take it upon ourselves to continually challenge the status quo and present new perspectives and innovative ways of telling your corporate stories.

Image by Josep Martins

Our Proven Strategic Approach


Understanding your business, strategic directions and priorities


Mapping out the communications needs, existing gaps and upcoming storytelling possibilities


Delivering a thoughtfully crafted communications framework that leverages the relevant channels

Every project starts with a consultation with one of our seasoned SAELOUN advisors to map out your communications needs and strategic priorities to ensure that your business is well-supported.


What We Do

Strategic Communications
Crisis and Issues Communications
Corporate Narrative Development
Executive Positioning
Thought Leadership Programme Development
Change & Culture Communications
Image by Joel Naren

Our Founder

Yvonne Koh is the Founder and Managing Director of Saeloun Asia. She is a seasoned advisor to C-Suites and business leaders on corporate reputation, consumer communications, issues and crisis preparedness, culture and change communications, with the lens of macroeconomics and global-regional-local geo-politics trends.


With more than 20 years of experience leading corporate communications across Asia Pacific and the U.S., Yvonne has built a niche in advising business leaders on positioning unique Asian perspectives, values and priorities against a regional and/or global backdrop.

An experienced crisis and issues expert, Yvonne managed crisis communications for a wide range of industries ranging from technology to food and beverage (F&B) to hospitality. For the Sri Lanka Tourist Board, Yvonne led its crisis communications for the Boxing Day Tsunami disaster across 14 international markets, and subsequently the country’s tourism recovery communications.

Yvonne Koh 2022 pic_web.jpg

Our Sector Experience

FinTech & Financial Institutions
Retail & FMCG
Consumer & Enterprise Technology
Travel & Hospitality
Government Communications

Our Team's Experience

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